Santa Rosa's Neighborhood Bakery & Grocery

Every shelf tells
a story worth
coming back for

From the oven to your table, from the shelf to your kitchen — Rita's Lounge & Package is where Santa Rosa finds what matters most: fresh baked goods, quality groceries, and the kind of welcome that feels like home.

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Our Story

More than a store.
A piece of Santa Rosa.

Rita's Lounge & Package has been a quiet staple on Will Rogers Drive for years — the kind of place where regulars know your name before you reach the bakery case.

We started with a simple conviction: that a neighborhood market should feel like a neighborhood market. Not a chain, not a warehouse, but a place where the bread is still warm, the produce is still crisp, and the person behind the counter actually cares whether you found everything you needed.

Today, that hasn't changed. Our shelves are stocked with the groceries your family relies on, our ovens are running every morning, and our door is still open to anyone who walks in hungry, hurried, or just in need of a friendly hello.

Warm interior of Rita's Lounge & Package with shelves of groceries and baked goods

What We Offer

Fresh. Familiar.
Always on the shelf.

Assortment of freshly baked bread loaves on a wooden surface

Fresh Baked Goods

Loaves pulled from the oven each morning — from everyday sandwich bread to the special pastries that make this the most popular stop in Santa Rosa.

Well-stocked grocery shelves with fresh produce and pantry items

Quality Groceries

Pantry staples, fresh produce, dairy, and everything in between — carefully selected so your weekly shopping is one less thing to worry about.

Deli counter with prepared foods and packaged goods

Deli & Prepared Foods

Sliced to order, ready to go — our deli counter is where lunch becomes something worth looking forward to, not something you rush through.

Glass pastry case filled with cakes, pies, and sweet treats

Pies, Cakes & Sweets

Birthday celebrations, Sunday dinners, or just because — our dessert case has something for every occasion, baked with the kind of care that shows in every bite.

Refrigerated beverage section with drinks and cold items

Beverages & Drinks

Coffee for the morning, soda for the kids, wine for the evening — whatever you're reaching for, we've got it chilled and ready.

Community market scene with shoppers and local goods

Community Essentials

Household supplies, snacks, seasonal items — the practical stuff you need, kept in stock because we know life doesn't wait for a special trip to the big box store.

Curated Selection

Every product on our shelves earns its place — quality over quantity, always.

Open When It Matters

Hours that work around your schedule, not the other way around.

Neighborhood Feel

Real conversations, real faces — this is what community shopping looks like.

Right Here

On Will Rogers Drive — convenient, accessible, and impossible to miss once you've been.

The Experience

The kind of place
you keep coming back to.

There's a difference between a store you visit and a place you belong to. Rita's Lounge & Package is the latter — the market where the regulars swap recipes at the checkout, where the bread still smells like Sunday morning, and where someone actually asks how your week's going.

We don't pretend to be something we're not. We're not a gourmet destination or a warehouse discount outlet. We're your neighbors' grocery store — the one that does things right, the one that remembers, the one that's been here and will keep being here.

Come Visit Us

We're right
here waiting.

Address

1020 Will Rogers Dr
Santa Rosa, 88435

Get in Touch

Have a question?

Whether it's about our hours, a special order, or just wanting to say hello — drop us a line and we'll get back to you.

Is this your business?This is my business